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When Brands Try Too Hard: Meme Appropriation, Cringe Perception, and Cultural Misalignment in Social Media Marketing
11天前
已完结
A Study on Meme Marketing Strategies of Domestic Brands and Optimization Suggestions
11天前
已完结
Brand posts with memes on social media: perceived humor and consumer engagement
12天前
已完结
From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
15天前
已完结
Local–Global Identity Salience and Creativity: The Mediating Role of Group-Based Pride
15天前
已完结
A Mere Presence Effect of Asymmetric Information
17天前
已完结
The Nature of Television Realism Judgments: A Reevaluation of Their Conceptualization and Measurement
27天前
已完结
Reading Realism: Audiences' Evaluations of the Reality of Media Texts
1个月前
已完结
Whom You Pay Matters: How the Payment Path of Shared Expenses Affects Purchase Satisfaction
1个月前
已完结
The Benefits of Bundling Material Goods with Moderate Usage Complementarity
1个月前
已完结
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