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10 积分 2025-10-31 加入
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
2小时前
已完结
Effective Digital Advertising: The Influence of Customised Ads, Self-esteem and Product Attributes
24天前
已完结
Abstract or concrete language style? How chatbots of online travel agencies should apologise to customers
7个月前
已完结
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior
8个月前
已完结
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