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140 积分 2026-08-10 加入
A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
2个月前
已完结
The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness
2个月前
已完结
An Emerging Theory of Avatar Marketing
3个月前
已完结
Less Artificial, More Intelligent: Understanding Affinity, Trustworthiness, and Preference for Digital Humans
3个月前
已完结
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