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80 积分 2025-02-28 加入
Parasocial Interaction: A Review of the Literature and a Model for Future Research
5小时前
已完结
Is the more like a real person the better? The effect of virtual endorsers type on tourists’ travel inspiration
12天前
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The influence of spokesperson choice and product newness on consumer purchase intention
18天前
已完结
Making sense?The sensory-specific nature of virtual influencer effectiveness
24天前
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Unlocking the potential of virtual influencers: insights into endorsement effectiveness for experience and search products
1个月前
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Design and realism in virtual influencers as brand endorsers: how anthropomorphism and social identity cues shape consumer responses
1个月前
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The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
1个月前
已完结
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