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110 积分 2023-11-25 加入
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
7个月前
已完结
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising
7个月前
已完结
Whether We Know It or Not, We’re All Slowly Befriending AI Agents
7个月前
已完结
Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising
7个月前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
7个月前
已完结
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat
7个月前
已完结
EXPRESS: AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators
7个月前
已完结
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