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Individual differences in impulse buying tendency: feeling and no thinking
1个月前
已完结
Balanced time perspective and subjective well-being: A longitudinal study of reciprocal effects and emotion regulation mechanisms
1个月前
已完结
How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
2个月前
已完结
Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention
2个月前
已完结
Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers’ word of mouth after livestreaming e-commerce failures
2个月前
已完结
How do virtual influencers drive impulsive buying behaviour in e-commerce live streaming: the effects of parasocial relationship and influencer-product fit
2个月前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
2个月前
已完结
Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce
2个月前
已完结
The impact of time pressure on impulsive buying: The moderating role of consumption type
2个月前
已完结
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective
2个月前
已完结
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