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6 积分 2024-12-02 加入
Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives
4小时前
已完结
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
4小时前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
4小时前
已完结
Gimmick or genuineness? Exploring the antecedents of AI virtual streamers aversion in live-streaming commerce
4小时前
已完结
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers
22天前
已完结
The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective
22天前
已完结
Developing a service quality scale for artificial intelligence service agents
5个月前
已完结
Innovativeness: The Concept and Its Measurement
6个月前
已完结
Betrayed by AI: How perceived betrayal by a virtual assistant affects consumers’ purchase intentions for recommended products
6个月前
已完结
Artificial intelligence and consumer behavior: From predictive to generative AI
6个月前
已完结
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