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Research on the flow experience and social influences of users of short online videos. A case study of DouYin
11个月前
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Short video marketing: what, when and how short-branded videos facilitate consumer engagement
11个月前
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The Influence of Short Video Platform Characteristics on Users’ Willingness to Share Marketing Information: Based on the SOR Model
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Beyond the basics: Exploring the impact of social media marketing enablers on business success
11个月前
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Why do organizations leverage social media to create business value? An external factor-centric empirical investigation
11个月前
已完结