Lv4
560 积分 2024-09-24 加入
Customer reactions to generative AI vs. real images in high-involvement and hedonic services
18小时前
待确认
Emotion classification of YouTube videos
9天前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
1个月前
已完结
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
1个月前
已完结
Too Long, Didn’t Read? The Impact of Length Limits on Microblogging Engagement
1个月前
已完结
How Ephemerality Features Affect User Engagement with Social Media Platforms
1个月前
已完结
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
1个月前
已完结
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
1个月前
已完结
Influencer Marketing Effectiveness
1个月前
已完结
How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement
1个月前
已完结
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