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“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
17小时前
已完结
Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales
19小时前
已完结
How does anthropomorphism promote consumer responses to social chatbots: mind perception perspective
9天前
已完结
Which social media posts generate the most buzz? Evidence from WeChat
9天前
已完结
Examining the impact of social media de-influencing on audiences
9天前
已完结
Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective
9天前
已完结
Inferences About Others’ Consumption Motives Influence What Consumers Expect from Similar Experiences
22天前
已完结
Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption
1个月前
已完结
Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms
1个月前
已完结
The Impact of Green Energy Production on Healthiness Perceptions and Preferences
1个月前
已完结
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