Lv4
660 积分 2024-10-02 加入
The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok
7小时前
已完结
“Or They Could Just Not Use It?”: The Dilemma of AI Disclosure for Audience Trust in News
18天前
已完结
Artificial Intelligence Disclosure in Cause-Related Marketing: A Persuasion Knowledge Perspective
18天前
已完结
Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions
18天前
已关闭
Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk
1个月前
已完结
The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective
1个月前
已完结
AI in the Spotlight: The Impact of Artificial Intelligence Disclosure on User Engagement in Short-Form Videos
1个月前
已完结
AI or human: How endorser shapes online purchase intention?
5个月前
已完结
The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising Content
6个月前
已完结
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
6个月前
已完结
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