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Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1
1天前
已完结
Social Influence: Compliance and Conformity
1天前
已完结
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
3个月前
已完结
The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
3个月前
已完结
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes
3个月前
已完结
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
3个月前
已完结
When the Medium Is the Message
3个月前
已完结
Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns
3个月前
已完结
How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment
3个月前
已完结
Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes
3个月前
已完结
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