Lv4
448 积分 2025-12-23 加入
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
1个月前
已完结
The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
1个月前
已完结
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes
1个月前
已完结
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
1个月前
已完结
When the Medium Is the Message
1个月前
已完结
Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns
1个月前
已完结
How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment
1个月前
已完结
Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes
1个月前
已完结
The Influence of Anthropomorphic Cues on Patients’ Perceived Anthropomorphism, Social Presence, Trust Building, and Acceptance of Health Care Conversational Agents: Within-Subject Web-Based Experiment
1个月前
已完结
The Effects of Explainability and User Control on Algorithmic Transparency: The Moderating Role of Algorithmic Literacy
1个月前
已完结
皖公网安备34019202002308
