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How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment
1天前
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Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective
1天前
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Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective
1天前
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The role of live streaming in building consumer trust and engagement with social commerce sellers
1天前
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The commercial impact of live streaming: A systematic literature review and future research agenda
1天前
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Consumer behavior in social commerce: A literature review
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How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA
1天前
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