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Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
10小时前
已完结
The role of augmented reality in shaping purchase intentions and WOM for luxury products
10小时前
已完结
The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
13小时前
已完结
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
1天前
已完结
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
3天前
已完结
A serial mediation effect of digital transformation on employee performance: An ability-motivation-opportunity framework and employee unlearning
3天前
已完结
Can Leader Affiliative Humor Promote Employees' Bootleg Innovation? A Moderated Chain Mediation Model
3天前
已完结
Consumer Acquisition for Recommender Systems: A Theoretical Framework and Empirical Evaluations
3天前
已完结
Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce
7天前
已完结
Social media marketing, brand experience, and masstige brands in an emerging market: navigating engagement
8天前
已完结
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