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Memo to Marketers: Quantitative Evidence for Change
16天前
已完结
A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors
1个月前
已完结
The effects of framing on environmental decisions: A systematic literature review
1个月前
已完结
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System
2个月前
已完结
Desire to Acquire: Powerlessness and Compensatory Consumption
2个月前
已完结
It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
2个月前
已完结
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
2个月前
已完结
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
2个月前
已完结
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
3个月前
已完结
Perceived environmental responsibility: how environmental pollution promotes self-improvement product preference
3个月前
已完结