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214 积分 2024-05-23 加入
A Systematic Review of Social Presence: Definition, Antecedents, and Implications
11天前
已完结
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior
11天前
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How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement
11天前
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The impact of chatbot conversational skill on engagement and perceived humanness
12天前
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The attention‐based view: Review and conceptual extension towards situated attention
12天前
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Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook
12天前
已完结
EXPRESS: Retailer Differentiation in Social Media: an Investigation of Firm-Generated Content on Twitter
12天前
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How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics
12天前
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How to Translate Firm-Generated Content to Sales? Evidence from Online Healthcare Platforms
12天前
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The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter
12天前
已完结
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