Lv1
48 积分 2024-05-23 加入
The CURE scale: a multidimensional measure of service recovery strategy
6天前
已完结
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
15天前
已完结
ChatGPT and online service recovery: How potential customers react to managerial responses of negative reviews
3个月前
已完结
Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context
4个月前
已完结
Whence Consumer Loyalty?
4个月前
已完结
Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri
4个月前
已完结
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
4个月前
已完结
Unreal influence: leveraging AI in influencer marketing
4个月前
已完结
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
4个月前
已完结
You plan to manipulate me: A persuasion knowledge perspective for understanding the effects of AI-assisted selling
4个月前
已完结