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58 积分 2024-05-23 加入
Signaling Theory: State of the Theory and Its Future
1个月前
已完结
The CURE scale: a multidimensional measure of service recovery strategy
1个月前
已完结
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
2个月前
已完结
ChatGPT and online service recovery: How potential customers react to managerial responses of negative reviews
5个月前
已完结
Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context
6个月前
已完结
Whence Consumer Loyalty?
6个月前
已完结
Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri
6个月前
已完结
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
6个月前
已完结
Unreal influence: leveraging AI in influencer marketing
6个月前
已完结
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
6个月前
已完结
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