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11 积分 2026-11-01 加入
Spreading the word: Investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context
21小时前
已完结
Consumer-company identification: A framework for understanding consumers' relationships with companies
21小时前
已完结
The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
22小时前
已完结
Consumer brand engagement in social media: Conceptualization, scale development and validation
22小时前
已完结
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