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36 积分 2024-04-16 加入
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
2天前
已完结
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
2天前
已完结
EXPRESS: Dual Market Navigation
6天前
已完结
Conceptual model of the quality perception process
8天前
已完结
Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality
8天前
已完结
What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative
11天前
已完结
Perceived authenticity of social media influencers: scale development and validation
11天前
已完结
Destination branding in tourism: insights from social identification, attachment and experience theories
11天前
已完结
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