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234 积分 2024-04-16 加入
Unveiling Behind-the-Scenes Human Interventions and Examining Source Orientation in Virtual Influencer Endorsements
9天前
已完结
The influence of spokesperson choice and product newness on consumer purchase intention
9天前
已完结
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions
9天前
已完结
Demystifying customer brand engagement: Exploring the loyalty nexus
14天前
已完结
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
19天前
已完结
Unreal influence: leveraging AI in influencer marketing
19天前
已完结
The Ethical Costs of Artificial Intelligence: Investigating How and When Workplace Artificial Intelligence Usage Promotes Employee Unethical Outcomes
20天前
已完结
A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
3个月前
已完结
Fast Fashion Consumption Signals Low Self-Control
3个月前
已完结
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