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Brand Spillover as a Marketing Strategy 17天前 已完结
Impact of praise cashback strategy: Implications for consumers and e‐businesses 17天前 已完结
Developing a shared supplier with endogenous spillovers 17天前 已完结
EXPRESS: How Do Brands Change Their Advertising Spending in Response to a Rival’s Product Recall? 17天前 已完结
Can Third-Party Sellers Benefit from a Platform’s Entry to the Market? 17天前 已完结
Downstream Information Sharing in Agricultural Supply Chains with Investment Spillovers 17天前 已完结
Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming 17天前 已完结
Contingent channel strategies for combating brand spillover in a co-opetitive supply chain 22天前 已完结
Private labels in marketplaces 22天前 已完结
Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction 22天前 已完结

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