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840 积分 2024-08-09 加入
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
6天前
已完结
Brand Coolness
19天前
已完结
Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism
19天前
已完结
Brand Name Types and Consumer Demand: Evidence from China's Automobile Market
19天前
已完结
The Effect of Colour on Processing and Perception of Emojis in a Valence Categorisation Task
26天前
已完结
The first-member heuristic: Group members labeled “first” influence judgment and treatment of groups
1个月前
已完结
The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed
1个月前
已完结
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
1个月前
已完结
A Systematic Review of Emoji: Current Research and Future Perspectives
2个月前
已完结
Enhancing eWOM effectiveness: the interplay of endorsement styles and emoji in digital persuasion
2个月前
已完结
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