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EXPRESS: Rejections Are Stickier than Choices
3天前
已完结
“€14,875?!”: Precision Boosts the Anchoring Potency of First Offers
14天前
已完结
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants
15天前
已完结
Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment
18天前
已完结
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
21天前
已完结
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
21天前
已完结
How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison
21天前
已完结
Please, let's get an answer?any answer: Need for consumer cognitive closure
26天前
已完结
Live streaming commerce: a compulsive buying perspective
29天前
已完结