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Assessing Esports Participation Intention: The Development and Psychometric Properties of the Theory of Planned Behavior-Based Esports Intention Questionnaire (TPB-Esport-Q)
5个月前
已完结
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification
8个月前
已关闭
Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity
8个月前
已关闭
Voting participation and engagement in blockchain-based fan tokens
8个月前
已完结
Effect of Social Identification on Esports Viewers Behaviours
8个月前
已完结
What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior
8个月前
已完结
Investigating viewer engagement in esports through motivation and attitudes toward metaverse and NFTs
8个月前
已完结