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470 积分 2025-04-28 加入
Repeating Statements Increases Source Credibility
2小时前
待确认
How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform
2小时前
已完结
When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo
13小时前
已完结
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
8天前
已完结
Measuring Preferences for Really New Products
13天前
已完结
Make Logo Less Dynamic? How Low‐Dynamic Logo Effect Perceived Brand Premiumness
17天前
已完结
Attachment–aversion (AA) model of customer–brand relationships
3个月前
已完结
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
4个月前
已完结
What Sells Better in Green Communications: Fear or Hope?
4个月前
已完结
Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising
4个月前
已关闭
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