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80 积分 2025-04-28 加入
Narrative Processing: Building Consumer Connections to Brands
1个月前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
1个月前
已完结
How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
2个月前
已完结
Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention
3个月前
已完结
They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
3个月前
已完结
The effect of non-celebrity influencers’ perceived authenticity on social media advertising outcomes
3个月前
已完结
AI voice bots: a services marketing research agenda
4个月前
已完结
Visceral fit: While in a visceral state, associated states of the world seem more likely
4个月前
已完结
Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion
4个月前
已完结
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
4个月前
已完结
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