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30 积分 2026-04-08 加入
Exploring the Mechanism of AI-Powered Personalized Product Recommendation on Generation Z Users’ Spontaneous Buying Intention on Short-Form Video Platforms: A Perceived Evaluation Perspective
4个月前
已完结
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
4个月前
已完结
Utilitarian and Hedonic Motivations for Live Streaming Shopping
4个月前
已完结
Social media engagement behavior
5个月前
已完结
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
5个月前
已完结
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