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130 积分 2025-12-01 加入
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
20天前
已完结
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
1个月前
已完结
Decoding influencer effectiveness: a multiple-inference model of promotional collaboration types on Instagram
2个月前
已完结
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
2个月前
已完结
Decoding influencer effectiveness: a multiple-inference model of promotional collaboration types on Instagram
2个月前
已完结
Consumer response to competitive benchmarking: the role of self-brand identification
2个月前
已完结
Antecedent configurations toward supply chain resilience: The joint impact of supply chain integration and big data analytics capability
3个月前
已完结
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
3个月前
已完结
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
4个月前
已完结
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