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Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
3小时前
待确认
Influencer marketing: sponsorship disclosure and value co-creation behaviour
3小时前
已完结
An Examination of the Nature of Trust in Buyer–Seller Relationships
1天前
已完结
Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach
1天前
已完结
The history of the concept of motivation
3天前
求助中
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
10天前
已完结
Promoting authenticity through celebrity brands
17天前
已完结
How influencers can enhance consumer responses by value co-creation
19天前
已完结
Entrepreneurial Athlete Branding: How Signal Costliness and Consumer Skepticism Shape Trust
24天前
已完结
Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility
1个月前
已完结
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