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124 积分 2025-12-01 加入
An Empirical Investigation of Parasocial Relationship Theory in the Context of Virtual Influencers
3个月前
已完结
Investor’s Explicit and Implicit Attributions for CSR Motives: Neuroscientific Insights
3个月前
已完结
Post-Story: Influence of Introducing Story Feature on Social Media Posts
3个月前
已完结
Stylized vs. photorealistic celebrity avatars: What works best for brand endorsement?
3个月前
已完结
An Empirical Investigation of Parasocial Relationship Theory in the Context of Virtual Influencers
3个月前
已关闭
When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosure
3个月前
已完结
Building connections with virtual influencers: the role of friendship and psychological well-being in driving social media engagement and purchase intention
3个月前
已完结
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
3个月前
已完结
Influencer marketing: sponsorship disclosure and value co-creation behaviour
3个月前
已完结
An Examination of the Nature of Trust in Buyer–Seller Relationships
3个月前
已完结
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