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Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
4小时前
已完结
Psychological Reactance: Factor Structure and Internal Consistency of the Questionnaire for the Measurement of Psychological Reactance
2个月前
已完结
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
2个月前
已完结
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
3个月前
已完结
Decoding influencer effectiveness: a multiple-inference model of promotional collaboration types on Instagram
4个月前
已完结
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
4个月前
已完结
Decoding influencer effectiveness: a multiple-inference model of promotional collaboration types on Instagram
4个月前
已完结
Consumer response to competitive benchmarking: the role of self-brand identification
4个月前
已完结
Antecedent configurations toward supply chain resilience: The joint impact of supply chain integration and big data analytics capability
5个月前
已完结
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
5个月前
已完结
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