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100 积分 2025-05-16 加入
Dual impact of live-streaming e-commerce on non-live sales: Evidence from Douyin
5小时前
求助中
The power of nonverbal cues: Evidence from video mining in live streaming e-commerce
26天前
已完结
Investigating the cross-channel impact of live streaming on retail sales: Evidence from a live streaming e-commerce platform in China
26天前
已完结
Is more human-like better? The impact of virtual streamer language naturalness on user engagement
2个月前
已完结
Is sadness always bad? The effects of streamers’ multimodal expressions on viewer engagement in live streaming
2个月前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
2个月前
已完结
Voices that captivate: The impact of AI-generated voiceover on video Ad engagement
3个月前
已完结
How social media influencer makes popular marketing videos? An empirical analysis from the multimodal data
3个月前
已完结
Influence of audiovisual features of short video advertising on consumer engagement behaviors: Evidence from TikTok
3个月前
已完结
Can AI streamers drive purchases in food delivery E-commerce live streaming? Evidence from an O2O platform
3个月前
已完结
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