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120 积分 2025-05-16 加入
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
17小时前
待确认
The Pleasant Visual Path to Review Helpfulness: Picture-Evoked Emotional Valence and Picture-Text Alignment
28天前
已完结
Dual impact of live-streaming e-commerce on non-live sales: Evidence from Douyin
1个月前
已关闭
The power of nonverbal cues: Evidence from video mining in live streaming e-commerce
2个月前
已完结
Investigating the cross-channel impact of live streaming on retail sales: Evidence from a live streaming e-commerce platform in China
2个月前
已完结
Is more human-like better? The impact of virtual streamer language naturalness on user engagement
4个月前
已完结
Is sadness always bad? The effects of streamers’ multimodal expressions on viewer engagement in live streaming
4个月前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
4个月前
已完结
Voices that captivate: The impact of AI-generated voiceover on video Ad engagement
4个月前
已完结
How social media influencer makes popular marketing videos? An empirical analysis from the multimodal data
4个月前
已完结
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