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Social media and sports: driving fan engagement with football clubs on Facebook
1个月前
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Examining fan engagement through social networking sites
1个月前
已完结
Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context
1个月前
已完结
The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport
1个月前
已完结
The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport
1个月前
已关闭
Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment
1个月前
已完结
Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram
1个月前
已完结
Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram
1个月前
已关闭
Exploring athlete brand image development on social media: the role of signalling through source credibility
1个月前
已完结
A conceptual framework to understand the creation of athlete brand and its implications
1个月前
已完结