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Exploring the Mechanism of AI-Powered Virtual Idols’ Intelligence Level on Digital Natives’ Impulsive Buying Intention in E-Commerce Live Streaming: A Perspective of Psychological Distance
1小时前
已完结
Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective
3小时前
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Construal-level theory of psychological distance
1个月前
已完结
Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform
2个月前
已完结
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
2个月前
已完结
“I like community more than Influencers”: Unraveling the influence of followers on parasocial Interaction and attachment with virtual influencers
2个月前
已完结
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers
2个月前
已完结
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