Lv450
500 积分 2025-06-18 加入
Implicit vs explicit expression on advertising in a cross-cultural study: the mediating role of processing fluency and number of alternatives
1小时前
待确认
Beauty as a Goal: Creating Harmony Between Health and Taste
1天前
待确认
The negative effect of virtual endorsers on brand authenticity and potential remedies
7天前
已完结
Humanizing Metaverse: Psychological involvement and masstige value in retail versus tourism platforms
18天前
已完结
Self-construal，Ｒeference Groups，and Brand Meaning
20天前
已完结
Self-Presentation on Social Media: When Self-Enhancement Confronts Self-Verification
21天前
已完结
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
27天前
已完结
创新产品类别与呈现顺序相匹配对消费者购买意愿的影响
1个月前
已完结
品牌美学视角下IP形象对消费者品牌态度的影响研究
1个月前
已完结
The color of status: Effects of logo color on brand status perceptions
1个月前
已完结
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