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900 积分 2025-06-18 加入
AI-WOM Echo Pathway Model: Unveiling the Role of Cognitive and Emotional Resonance in Shaping eWOM and Purchase Intention
8天前
已完结
Waste source as a narrative moderator: an emotional and rational dual-pathway model for sustainable fashion
8天前
已完结
I Am What I'm Proud of: How Does Perceive Brand Heritage Influence Brand Purchase Through Consumer Emotional Resonance and Self-Brand Identification
8天前
已完结
Implicit vs explicit expression on advertising in a cross-cultural study: the mediating role of processing fluency and number of alternatives
1个月前
已完结
Beauty as a Goal: Creating Harmony Between Health and Taste
1个月前
已完结
The negative effect of virtual endorsers on brand authenticity and potential remedies
1个月前
已完结
Humanizing Metaverse: Psychological involvement and masstige value in retail versus tourism platforms
2个月前
已完结
Self-construal，Ｒeference Groups，and Brand Meaning
2个月前
已完结
Self-Presentation on Social Media: When Self-Enhancement Confronts Self-Verification
2个月前
已完结
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
2个月前
已完结
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