Lv4
526 积分 2023-09-28 加入
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
3小时前
待确认
Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
28天前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
28天前
已完结
Virtual influencers as an emerging marketing theory: A systematic literature review
1个月前
已完结
Does algorithmic recommendation complement or substitute advertising and influencers? Consumer attitudes toward recommendation information and the formation of purchase intentions
1个月前
已完结
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
1个月前
已完结
Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes
1个月前
已完结
Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics
1个月前
已完结
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
1个月前
已关闭
The impact of digital influencers’ characteristics on purchase intention of fashion products
2个月前
已完结
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