Lv41
606 积分 2023-09-28 加入
Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics
1小时前
待确认
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2小时前
求助中
The impact of digital influencers’ characteristics on purchase intention of fashion products
6天前
已完结
Influencer marketing effectiveness: A meta-analytic review
24天前
已完结
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
24天前
已完结
Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement
2个月前
已完结
The impact of AI influencer endorsements on consumers’ purchase intentions: the serial mediating roles of mind perception and brand trustworthiness
2个月前
已完结
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2个月前
已完结
Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory
2个月前
已完结
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