Lv12
60 积分 2026-09-01 加入
Beyond the uncanny valley: the dual pathways of virtual influencers’ facial realism on brand attitude
1小时前
待确认
Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors’ Appearance on Consumers’ Emotions and Purchase Intention
1小时前
已完结
Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments
1小时前
已完结
The impact of streamer social presence and professionalism on food live streaming purchase intention: a model of moderated mediation
1小时前
已完结
The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions
1小时前
已完结
Effects of realism design in virtual streamers for live commerce: The influence of form, behavior, and voice on consumers’ recommendation and purchase intentions
2小时前
已完结
Anthropomorphic Design of Virtual Streamers in Live Streaming: A Double‐Edged Sword Effect on Consumers' Acceptance Intention
2小时前
已完结
皖公网安备34019202002308
