Lv41
560 积分 2022-10-30 加入
Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors
13天前
已完结
The influence and underlying mechanism of visit frequency on the correspondence of implicit-explicit destination images
13天前
已完结
Does the implied and actual country-of-origin affect consumer choice? A psychological contract theory perspective
13天前
已完结
Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism
13天前
已完结
Implicit vs explicit expression on advertising in a cross-cultural study: the mediating role of processing fluency and number of alternatives
13天前
已完结
The role of brand personality in the formation of consumer affect and self-brand connection
15天前
已完结
What makes a super bowl ad super? Five-act dramatic form affects consumer super bowl advertising ratings
15天前
已完结
Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments
15天前
已关闭
Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand
15天前
已完结
Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis
15天前
已完结
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