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40 积分 2024-04-08 加入
Prominent or subtle: The impact of brand prominence on social media advertisement engagement
26天前
已完结
Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases
1个月前
已完结
Exploring consumer behavioural inertia in live streaming commerce
3个月前
已完结
Show Me All or Nothing: When and Why Human Presence in Nature Destination Marketing Videos Backfires
3个月前
已完结
“Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds
3个月前
已完结
The Influence of Consumer Skepticism Toward Online Reviews in Product Evaluations
5个月前
已完结
Keep Up the Good Work… or Else! Exploring Supervisor Responses to Quiet Quitting
5个月前
已完结
Does ‘green’ matter? Understanding consumer behavior toward low-involvement green products
6个月前
已完结
Beyond Unidimensional Burnout: Exploring Social Media Fatigue Through a Dynamic and Multidimensional Lens
6个月前
已完结
Cognitive Overload, Anxiety, Cognitive Fatigue, Avoidance Behavior and Data Literacy in Big Data environments
6个月前
已完结
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