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760 积分 2026-06-10 加入
A study on the correlation pop-up store experience type, Consumption value and brand attitude -Focused on Generation Z
3个月前
已关闭
Towards a monumental experience: Fandom and corporate imaginary within the LEGO inside tour
3个月前
已完结
The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity
3个月前
已完结
Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions
3个月前
已完结
Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles
3个月前
已完结
The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention
3个月前
已完结
Someone like me: The role of consumer brand engagement and social identification in the perception of luxury brand users
3个月前
已完结
Can brand anthropomorphism trigger emotional brand attachment?
3个月前
已完结
Infrastructures for media ‘extension’: licensing trade expos and the production of media distribution
3个月前
已完结
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands
3个月前
已完结
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