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Composing with generative AI on digital advertising platforms
4个月前
已关闭
STIMULUS‐RESPONSE THEORY AND EXPECTANCY
4个月前
已完结
Emotional Versus Informational: How Does Ad Appeal Influence Consumer Empathy and Responses to Cause-Related Marketing Campaigns
4个月前
已完结
Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust
4个月前
已完结
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
4个月前
已完结
Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
5个月前
已完结
Smoking Cues, Argument Strength, and Perceived Effectiveness of Antismoking PSAs
5个月前
已完结
Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks
5个月前
已完结
Media Marathoning and Health Coping
5个月前
已完结
Media Marathoning Through Health Struggles: Filling a Social Reservoir
5个月前
已完结
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