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24 积分 2025-01-06 加入
Promoting Behaviors to Mitigate the Effects of Climate Change: Using the Extended Parallel Process Model at the Personal and Collective Level in China
25天前
已完结
Composing with generative AI on digital advertising platforms
6个月前
已关闭
STIMULUS‐RESPONSE THEORY AND EXPECTANCY
6个月前
已完结
Emotional Versus Informational: How Does Ad Appeal Influence Consumer Empathy and Responses to Cause-Related Marketing Campaigns
6个月前
已完结
Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust
6个月前
已完结
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
6个月前
已完结
Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
7个月前
已完结
Smoking Cues, Argument Strength, and Perceived Effectiveness of Antismoking PSAs
7个月前
已完结
Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks
7个月前
已完结
Media Marathoning and Health Coping
7个月前
已完结
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