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816 积分 2023-09-21 加入
The Effects of the FTC Policy and Affiliation Disclosures on Product Review Video Engagement: Evidence from YouTube
1小时前
待确认
The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective
1个月前
已完结
Do We Think Differently When Tapping the Screen or Clicking the Mouse? Effects of Computer Interfaces on Level of Construal
2个月前
已完结
Stereotypes in artificial intelligence-generated content: Impact on content choice
2个月前
已完结
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment
3个月前
已完结
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
3个月前
已完结
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
3个月前
已完结
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation
4个月前
已完结
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
4个月前
已完结
Video moves you: Randomized field experiment shows how in-app videos increase exercise
5个月前
已关闭
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