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The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
12天前
已完结
Beyond Income: Dynamic Consumer Financial Vulnerability
1个月前
已完结
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
1个月前
已完结
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
1个月前
已完结
Competition and the Regulation of Fictitious Pricing
1个月前
已完结
The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
1个月前
已完结
User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp
1个月前
已完结
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
1个月前
已完结
How Entrepreneurs Use Symbolic Management to Acquire Resources
1个月前
已完结
The Shackles of CEO Celebrity: Sociocognitive and Behavioral Role Constraints on “Star” Leaders
1个月前
已完结
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