Lv11
40 积分 2024-10-15 加入
Narrative Processing: Building Consumer Connections to Brands
3个月前
已完结
AI byline, human content: Exploring how source and message framing shape news perception
3个月前
已关闭
Values created from far and near: Influence of spatial distance on brand evaluation
4个月前
已完结
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea
5个月前
已完结
How does original equipment manufacturing brand disclosure affect purchase intention? The mediating role of brand competence and brand warmth
5个月前
已完结
How does original equipment manufacturing brand disclosure affect purchase intention? The mediating role of brand competence and brand warmth
6个月前
已关闭
Are consumers aware of top–bottom but not of left–right inferences? Implications for shelf space positions
6个月前
已完结
Selectivity in prosociality among older adults: The moderation effect of self- and other-oriented motivation
10个月前
已完结
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?
10个月前
已完结