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30 积分 2024-11-13 加入
Social Categorization and Stereotyping: A Functional Perspective
1天前
待确认
What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence
3个月前
已完结
Just Name it: The Act of Naming Humanoid Service Robots Decreases Perceived Eeriness and Increases Repurchase Intent
3个月前
已完结
The paradoxical relationship between marketing and vulnerability
3个月前
已完结
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
3个月前
已完结
Should a luxury Brand's Chatbot use emoticons? Impact on brand status
3个月前
已完结
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
5个月前
已完结
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
5个月前
已完结
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
5个月前
已完结
Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes
5个月前
已完结
The quantity and stability of soil organic carbon following vegetation degradation in a salt-affected region of Northeastern China
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