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10 积分 2025-04-12 加入
More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce
2小时前
待确认
U-shaped Effect of Color in Short-form Video: Combination of Text, Audio, Image ML and Generative AI
2小时前
已关闭
U-shaped Effect of Color in Short-form Video: Combination of Text, Audio, Image ML and Generative AI
2小时前
已关闭
Position Auctions with Endogenous Product Information: Why Live-Streaming Advertising Is Thriving
4小时前
已完结
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
12天前
已完结
Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement
16天前
已完结
Beyond information availability: Specifying the dimensions of consumer perceived brand transparency
16天前
已完结
Trust me, trust me not: A nuanced view of influencer marketing on social media
16天前
已完结
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
16天前
已完结
The Concept of Authenticity: What It Means to Consumers
16天前
已完结
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