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10 积分 2025-04-22 加入
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude
2小时前
已完结
Story elements, narrative transportation, and schema incongruity: a framework for enhancing brand storytelling effectiveness
1天前
已完结
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages
8天前
已完结
Search engine advertising for organic food: The effectiveness of information concreteness on advertising performance
8天前
已完结
Unexpected conflict signals loom larger in a positive context: Evidence from context specific control adjustments
11天前
已完结
Further issues in effect size estimation for one-sample multiple-choice-type data
11天前
已完结
Narrative as self-portrait: Sociolinguistic constructions of identity
11天前
已完结
Narrative Processing: Building Consumer Connections to Brands
11天前
已完结
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
11天前
已完结
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