Lv3
296 积分 2025-04-22 加入
A construal-level approach to hedonic and utilitarian shopping orientation
2天前
已完结
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging
2天前
已完结
Emotional Cues’ Effects on Grotesque Advertising
2天前
已完结
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
2天前
已完结
The dark side of advertising: promoting unhealthy food consumption
2天前
已完结
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
12天前
已完结
Dealing with demarketing of branded products on social media platforms
15天前
已完结
Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness
15天前
已完结
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective
23天前
已完结
Rural tourism product promotion: a comparison of message framing techniques
23天前
已完结
皖公网安备34019202002308
