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208 积分 2025-04-22 加入
Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements
3小时前
待确认
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence
9天前
已完结
Spatial Distance and Mental Construal of Social Events
2个月前
已完结
Development and Examination of the Linguistic Category Model in a Computerized Text Analysis Method
2个月前
已完结
Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements
2个月前
已关闭
Kaufst Du mir die Geschichte ab? Advertising Narratives: What are they and how do they work? von Escalas
2个月前
已关闭
Competitive Advantage through Engagement
2个月前
已完结
Should travel influencers be human or virtual? Comparing effectiveness for material and experiential products
2个月前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
2个月前
已完结
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