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250 积分 2025-04-22 加入
Spatial Distance and Mental Construal of Social Events
18天前
已完结
Development and Examination of the Linguistic Category Model in a Computerized Text Analysis Method
20天前
已完结
Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements
20天前
已关闭
Kaufst Du mir die Geschichte ab? Advertising Narratives: What are they and how do they work? von Escalas
28天前
已关闭
Competitive Advantage through Engagement
29天前
已完结
Should travel influencers be human or virtual? Comparing effectiveness for material and experiential products
1个月前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
1个月前
已完结
Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement
1个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
1个月前
已完结
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