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Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
5天前
已完结
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
23天前
已完结
The Little Black Box: Contextualizing Empathy
23天前
已完结
Behavioral science tools to strengthen energy & environmental policy
23天前
已完结
Barriers to Green Consumption Behaviours: The Roles of Consumers’ Green Perceptions
1个月前
已完结
Ephemeral State-Dependent Recommendation for Digital Content
2个月前
已完结
To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content
2个月前
已完结
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness
2个月前
已完结
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude
2个月前
已完结
Story elements, narrative transportation, and schema incongruity: a framework for enhancing brand storytelling effectiveness
2个月前
已完结
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