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Conformity or Differentiation: Optimal distinctiveness through mediating channels
5个月前
已完结
The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands
5个月前
已完结
Holistic Package Design and Consumer Brand Impressions
6个月前
已完结
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
8个月前
已关闭
Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
11个月前
已完结
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