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Conformity or Differentiation: Optimal distinctiveness through mediating channels
1天前
待确认
The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands
4天前
已完结
Holistic Package Design and Consumer Brand Impressions
8天前
已完结
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
3个月前
已关闭
Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
6个月前
已完结
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