Lv1
30 积分 2026-03-05 加入
Who says what? How message appeals shape virtual- versus human-influencers’ impact on consumer engagement
8小时前
待确认
Extending the Internet meme: Conceptualizing technological mimesis and imitation publics on the TikTok platform
1个月前
已完结
DICE: Advancing Social Media Research Through Digital In-Context Experiments
1个月前
已完结
“Airbnb Be Like…”: Examining the Impact of Memetic Doppelgängers on Meme Virality and Brand Image
1个月前
已完结
Meme magic: the role of memes on tourism short videos
1个月前
已完结
Meme marketing on social media: The role of informational cues of brand memes in shaping consumers' brand relationship
1个月前
已完结
Towards an understanding of meme marketing: conceptualisation and empirical evidence
2个月前
已完结
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
4个月前
已完结
An Emerging Theory of Avatar Marketing
4个月前
已完结
A systematic literature review of virtual idol from the perspective of the business role ecosystem
4个月前
已完结
皖公网安备34019202002308
