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First-Person Pronouns in Sustainable Marketing
1小时前
待确认
Are you talking to me?: Product anthropomorphized messaging and persuasion
1个月前
已关闭
Are you talking to me?: Product anthropomorphized messaging and persuasion
1个月前
已关闭
Improvised Marketing Interventions in Social Media
1个月前
已完结
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products
1个月前
已完结
Arousal Increases Social Transmission of Information
1个月前
已完结
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior
1个月前
已完结
To purchase or to remove? Online shopping cart warning pop-up messages can polarize liking and purchase intention
1个月前
已完结
Empathic voice assistants: Enhancing consumer responses in voice commerce
2个月前
已完结
Enhancing customer satisfaction with chatbots: The influence of communication styles and consumer attachment anxiety
2个月前
已完结
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