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80 积分 2025-09-29 加入
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
26天前
已完结
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
27天前
已完结
The Effect of Online Cart Composition on Cart Abandonment
28天前
已完结
The determinants of consumers’ online shopping cart abandonment
1个月前
已完结
Limited-time scarcity and competitive arousal in E-commerce
1个月前
已完结
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
1个月前
已完结
Talk to Me Like a Human: How AI Chatbot Message Tone, Recommendation Type, and Personalization Drive Consumers' Continuance Intention
1个月前
已完结
Guilt and giving: A process model of empathy and efficacy
1个月前
已完结
Using guilt appeals in communication
1个月前
已完结
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