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78 积分 2024-03-15 加入
Enhancing social media engagement: Speech act strategies across influencer types
11天前
已完结
Persuasion strategies of convenience food labels: Integrating typeface design and brand certification through the Lens of a dual processing model
1个月前
已完结
Persuasion strategies of convenience food labels: Integrating typeface design and brand certification through the Lens of a dual processing model
1个月前
已关闭
Signaling Theory: A Review and Assessment
1个月前
已完结
The effect of review visibility and diagnosticity on review helpfulness – An accessibility-diagnosticity theory perspective
1个月前
已完结
Reputation vs. price: Sequential recommendations based on cue diagnosticity theory
1个月前
已关闭
When and why do artifact emojis lead to backfire effects on consumer response?
1个月前
已完结
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
1个月前
已完结
How the emoji use in apology messages influences customers’ responses in online service recoveries: The moderating role of communication style
1个月前
已完结
The Creative and Cross-Functional Benefits of Wearing Hearts on Sleeves: Authentic Affect Climate, Information Elaboration, and Team Creativity
1个月前
已完结
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