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640 积分 2025-03-14 加入
What drives viewers’ engagement in travel live streaming: a mixed-methods study from perceived value perspective
21天前
已完结
Consumer purchase intention toward POI-retailers in cross-border E-commerce: An integration of technology acceptance model and commitment-trust theory
28天前
已完结
The impact of language style accommodation during social media interactions on brand trust
1个月前
已完结
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand
1个月前
已完结
EXPRESS: The Stability Effect for Weight Judgments
1个月前
已完结
I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self‐Brand Connections
1个月前
已完结
The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections
1个月前
已关闭
The effect of embarrassment on preferences for brand conspicuousness: The roles of self‐esteem and self‐brand connection
1个月前
已完结
We share; we connect: how shared brand consumption influences relational brand connections
1个月前
已完结
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
1个月前
已完结
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