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What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects
1小时前
已完结
How marketer-generated content characteristics affect consumer engagement? Empirical evidence from China's WeChat food marketing
2天前
已完结
A new exploration of signaling theory in social commerce facilitated cross-border retailing: A four-stage approach
5个月前
已关闭
From keyword signals to interactive success: how advertising information shapes consumer behavior in sponsored search advertising
5个月前
已完结
Sibling relationship qualities and peer and academic adjustment: A multi-informant longitudinal study of Chinese families
10个月前
已完结
Who Benefits from Online Gig Economy Platforms?
10个月前
已完结
A prospective longitudinal study of the associations between childhood and adolescent interpersonal experiences and adult attachment orientations
1年前
已完结
Ignorance may be bliss: How the ability to perceive emotions influences attitudes and behavior
1年前
已完结
Leveraging long short-term memory (LSTM)-based neural networks for modeling structure–property relationships of metamaterials from electromagnetic responses
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