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518 积分 2026-08-05 加入
How AI appearance shapes consumer responses: the interactive effects of intelligent service agent design, product type and interaction frequency
30天前
已完结
Gendered Artificial Intelligence in Marketing: Behavioral and Neural Insights Into Product Recommendations
30天前
已完结
Anthropomorphism in service chatbots and their effects on purchase Intentions: an experimental design
30天前
已完结
Design matters! The impact of design affordance of conversational virtual shopping assistants on consumers' recommendation adoption
1个月前
已完结
It just would not work for me: perceived preference heterogeneity and consumer response to AI-driven product recommendations
1个月前
已完结
Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
1个月前
已完结
Special Session Summary Schema Incongruity: a Multidimensional Perspective Involving Advertising Schema, Self-Schema, and Product Schema
2个月前
已关闭
Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue
3个月前
已完结
Consumer Online Search with Partially Revealed Information
3个月前
已完结
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