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28 积分 2024-11-23 加入
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
2小时前
待确认
Visually communicating brand heritage on social media: champagne on Instagram
2小时前
求助中
Emoji, Playfulness, and Brand Engagement on Twitter
16天前
已完结
The Brand Personality Effect: Communicating Brand Personality on Twitter and its Influence on Online Community Engagement
16天前
已关闭
The Concept of Authenticity: What It Means to Consumers
1个月前
已完结
Creating and interpreting brand authenticity: The case of a young brand
1个月前
已完结
Brand relevance and the effects of product proliferation across product categories
1个月前
已完结
Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process
1个月前
已完结
Emphasizing brand heritage: Does it work? And how?
1个月前
已完结
Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels
1个月前
已完结
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