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Is Old Gold? How Heritage “Sells” The University to Prospective Students
1个月前
已完结
Is Old Gold? How Heritage “Sells” The University to Prospective Students
1个月前
已关闭
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
1个月前
已完结
Visually communicating brand heritage on social media: champagne on Instagram
1个月前
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Emoji, Playfulness, and Brand Engagement on Twitter
2个月前
已完结
The Brand Personality Effect: Communicating Brand Personality on Twitter and its Influence on Online Community Engagement
2个月前
已关闭
The Concept of Authenticity: What It Means to Consumers
3个月前
已完结
Creating and interpreting brand authenticity: The case of a young brand
3个月前
已完结
Brand relevance and the effects of product proliferation across product categories
3个月前
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Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process
3个月前
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