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The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok
2个月前
已完结
Content is king: How content characteristics of short-video advertising drive advertising performance
2个月前
已完结
How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
2个月前
已完结
From social to sale: The effects of firm-generated content in social media on customer behavior
2个月前
已完结
Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective
2个月前
已完结
Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects
2个月前
已完结
Is Old Gold? How Heritage “Sells” The University to Prospective Students
8个月前
已完结
Is Old Gold? How Heritage “Sells” The University to Prospective Students
8个月前
已关闭
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
8个月前
已完结
Visually communicating brand heritage on social media: champagne on Instagram
8个月前
已完结
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