Lv11
8 积分 2024-11-23 加入
We stand by our brand: Consumers’ post-food safety crisis purchase intention and moral reasoning
3小时前
待确认
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
3小时前
已完结
Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research
3小时前
已完结
The role of betrayal in the response to value and performance brand crisis
3小时前
已完结
Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective
4天前
已完结
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty
4天前
已完结
HOW DISPERSIVE OPINIONS AFFECT CONSUMER DECISIONS: ENDOWMENT EFFECT GUIDES ATTRIBUTIONAL INFERENCES
1个月前
已完结
What are the obstacles in the way to “avoid landmines”? Influence of electronic word-of-mouth dispersion on order decision from the self-construal perspective
1个月前
已完结
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
1个月前
已完结
How the product-harm crisis influences consumer boycotts: the role of social distance
1个月前
已完结
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