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98 积分 2024-12-13 加入
Does disclosing commercial intention benefit brands? Mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
1个月前
已完结
The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video
1个月前
已完结
Seeing Isn't Believing: AI Disclosure Labels and Sharing Behavior in the Era of Deepfakes
2个月前
已完结
Other-Interest and compassion as mechanisms of the warranting principle: Advancing warranting theory in the context of sponsored posts
2个月前
已关闭
How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media
2个月前
已完结
Advancing Warranting Theory
2个月前
已完结
Development and Validation of the Perceived Deepfake Trustworthiness Questionnaire (PDTQ) in Three Languages
5个月前
已完结
Investigating Perceived Message Credibility and Detection Accuracy of Fake and Real Information Across Information Types and Modalities
7个月前
已完结
Investigating Perceived Message Credibility and Detection Accuracy of Fake and Real Information Across Information Types and Modalities
7个月前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
7个月前
已完结
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