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Nini1203
Lv1
30 积分
2024-03-18 加入
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Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure
15小时前
已完结
Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research
3天前
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Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model
3天前
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Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
4天前
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Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming
4天前
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Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
6天前
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Unlocking Trust Dynamics: An Exploration of Playfulness, Expertise, and Consumer Behavior in Virtual Influencer Marketing
6天前
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How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
6天前
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Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
6天前
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From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
7天前
已完结
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