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146 积分 2024-04-02 加入
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
3个月前
已完结
Game On: Enhancing Customer Engagement Through Influencers’ Gamified Messages
3个月前
已完结
Cultivating Happiness: Young Tourists' Buddhist Vegetarian Practices and Their Positive Psychological Effects
4个月前
已完结
The Influence of Geomythology Attractiveness on Education Tourists’ Happiness and Satisfaction
4个月前
已完结
Competence or warmth: why do consumers pay for green advertising?
6个月前
已完结
More Than One Way to Tell a Story: A Configurational Approach to Storytelling in Crowdfunding
7个月前
已完结
Can short video promote festival marketing? Empirical evidence from Macau
9个月前
已完结
Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
9个月前
已完结
The Asian Games and city branding in China: multimodal critical discourse analysis of Hangzhou’s promotional videos on YouTube
10个月前
已完结
Investigating the effect of tourism short video background music congruence on viewers’ travel intention
10个月前
已完结
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